Where I live, in Central Italy, we are still not far removed from the times when craft was a matter of practical life, as opposed to a passtime. Gianni, our teacher, makes baskets and sells them at local markets, people use them bacause they are still the most practical thing: they're light and let air circulate, protecting your fruit or mushrooms or whatever is inside.
Gianni told a story about a time when he was walking along a river bed with his father. They came accross a tomato plant growing wild, full of ripe tomatoes. They had nothing to put them in so his father promptly got to work making a basket.